Words Matter

Recently Apple emailed customers who had purchased the Studio Display XDR with the VESA mount at a higher price, and let them know they would be refunded $400. They did it in four sentences that seems too Applish and yet to the point:

“Thank you for your recent online purchase at the Apple Store.
Apple recently lowered the price of the Studio Display XDR – Standard glass – VESA mount adapter configuration you ordered.

We are pleased to inform you that we will provide you with a refund for the difference between the price you paid and the new, lower price.
For the most up-to-date information about your order, please visit online Order Status.

Lest we forget, here’s Apple founder Steve Jobs on why Apple prioritizes such lean, functional language:

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

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Not Why Me?

Grey’s Anatomy doctor and actor Eric Dane passed away in February after a sudden and public battle with ALS.

Dane was known for playing complex, often flawed men and he carried that same blunt realism into his final months. He didn’t use his diagnosis to deliver grand, poetic speeches about the “meaning of life.” Instead, he went to Washington and lobbied for the extension of the Accelerating Access to Critical Therapies for ALS Act.

His approach was action-oriented. He viewed his situation not as a tragedy to be mourned, but as a platform to be used for a specific, measurable result. To Dane, it wasn’t about the “journey”—it was about the work focusing on his craft and his family, refusing to let the disease become his entire identity.

His bottom line was:  Don’t just talk about the problem; use the tools you have to move the needle. It’s a philosophy of using your influence to solve the immediate, practical issues in front of you, without the need for a “motivational” filter.

“Our challenges don’t define us, our actions do. It’s not about the ‘why me?’—it’s about the ‘what now?” – Michael J. Fox

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Swing and a Miss

I happened across a stat last week that only one MLB National League hitter had a batting average of over .300 last season (Trea Turner of the Phillies) – only six American League hitters batted .300.  There were about 763 active players in the majors last year meaning less than 1% hit .300 or more.

The average MLB salary rose to $4.7 million last season so all told, over 99% of pro baseball players failed over 70% of the time while making a pretty good living along the way.  That’s because no one gets a hit, wins or succeeds all the time and yet we humans often act like we have to which is not true.

As Mchael Jordon put it “I’ve missed more than 9,000 shots in my career… I’ve failed over and over and over again in my life. And that is why I succeed.”

Not how perfect, how persistent.

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Go Your Own Way

Almost everyone loves or respects Tom Hanks – here’s what he said about the idea that the greatest waste in life isn’t failure, but the hesitation to act when your gut speaks to you:

“When the moment calls, trust your instincts and go all in. If you’re going to do it, do it. If you have the chance, do it. Don’t pause.”

Being present helps us act with integrity and honesty to live life without regret.  Most of the things that hold us back are not real – they are just fears.  Imagine the uncompleted successes that never make it out of our minds. 

Just recently Meryl Streep has talked about — Believe in who you say you are — and live like you mean it. I’ve watched children play, and when a child pretends to be someone, there is no pause. They don’t wonder if they are allowed to take up that space; they just occupy it.

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Daylight

During her acceptance speech at the iHeartRadio Music Awards on March 26, Taylor Swift shared a perspective on creative longevity that resonated deeply with the industry. She reflected on her early years, emphasizing the value of having time to fail and experiment away from the “immediate scrutiny” of the internet.

Her message to aspiring artists was one of patience—encouraging them to protect their craft from the pressure of instant feedback and to allow their passion to grow in private before feeding it to the public.  The world is too fast, not enough time to work through internal struggles.

She stood onstage with Olympic skater Alysa Liu and delivered a stark warning about the “immediate feedback” loop of the digital age. Her most pointed line—which is currently trending was:

“Anything you feed your mind, it will internalize. Anything you feed the internet, it will attempt to kill.”

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Time After Time

You see commercials and ads for investing, 401k’s, retirement, wealth planning and so on but few rarely think of the time they spend investing in a career they are not wild about or being with people with whom they have little in common.  It’s easier to invest money in a mutual or ETF fund than it is to double down on the things in life that bring the greatest fulfillment returns.

It is easy to track a bank balance, but much harder to quantify the “yield” of a meaningful workday or a compatible social circle. Many stay in lackluster careers because they feel they’ve already “invested” too many years to walk away, effectively throwing good time after bad.

We treat our money as our most precious resource, but it’s actually our time and energy that are our greatest investments.

“Many people take no care of their money till they come nearly to the end of it, and others do just the same with their time.” – Johann Wolfgang von Goethe

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If Your Friends Chose You

Newsweek did a story recently about kennel dogs getting to choose their own adopters. A group of people sitting in a circle when dogs were set loose to go up to a potential new owner.  Like magic, the dogs found and stayed with the person they were comfortable with.

A dog named Ducky was adopted after spending a year at Animal Protector shelter in New Kensington, PA after being adopted and then returned to a previous shelter.  It makes you think what would happen if instead of humans choosing our friends, they got to choose us.  Would we put our best foot forward?  Could they sense a new friendship and act on it.

Take a look how it worked for the dogs and their new besties here.

“You don’t choose your friends, they choose you, and you either reject them or you accept them without reservations.” — Arturo Pérez-ReverteThe Flanders Panel (1990)

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Unstoppable

Sara Blakely’s journey from selling office supplies to billionaire is one of modern business’s scrappiest success stories. For seven years, she pounded doors peddling fax machines for Danka and experiencing rejection at every no.

At 27, frustrated by pantyhose lines under cream slacks, she sliced off the feet—Spanx was born. With $5,000 in savings, no investors, and a self-written patent, she got shut down by every North Carolina mill until one owner’s daughters said yes. By 41 in 2012, Forbes crowned her the youngest self-made female billionaire.

But it’s her Dad’s dinner table rule that defined her passion to succeed:  “What’d you fail at today?”

“Failure is not the outcome. Failure is not trying. Don’t be afraid to fail.”

Hear Sara’s own words here.

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Mind Micropractices

If you could have been in my NYU mental health for musicians’ class a few weeks back, you would have heard a vociferous answer to my question:  “what is the brain good for?”  They roared:  Safety.  And, indeed it is.  But we can’t expect to wake up in the morning happy – that is not its job.  What it is not good for is making us happy unless we train it.

That’s done by creating small micropractices.  To become more compassionate, when you walk past a few complete strangers each day, just say to yourself “I wish you well”.  To become happier requires more gratitude.  For that, think of three people you are grateful for each day and before getting distracted or hopelessly busy, close your eyes, see their face one at a time and say to yourself why you are grateful for them.  These are only a few of the micropractices that we can create to get our brains helping us attain happiness, gratitude and compassion.

Our brains are smarter when we teach them what we need.

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This is for the Underdog

A first-generation college student graduating at the top of the class.

A small startup taking customers from a giant tech company.

An independent musician building a large audience without a record label.

A teacher in a struggling school getting most of the class into college.

A new author whose first book becomes a bestseller.

A small local business surviving while big chains close.

A junior employee whose idea saves a failing project.

A student overcoming anxiety to give a powerful presentation.

A neighborhood restaurant beating national chains on quality.

A young entrepreneur turning a side project into a company.

Underdogs succeed because they combine belief, relentless effort, and the freedom to try things others are too comfortable to attempt.

From Alicia Keys song “Underdog”:  “They say I would never make it, but I was built to break the mold, The only dream that I’ve been chasin’ is my own”

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