Program consultant Mike Joseph once told me that his secret to choosing the best new format when re-doing a radio station was to look for the “hole” in the market.

The thing that competitors may have missed or ignored – and when you look closely enough there it is right in your face.

In life our better decisions would be the ones where we ask – what am I missing?

What’s the obvious choice that I may not be able to see at first.

Today, become more aware of hidden choices that may, after all, be right in front of us and then pursue them with vigor.

 If this was forwarded to you, you can start receiving DayStarters every day for free by clicking Subscribe below.