Inspiring work associates or family to greater heights works best when we see things through their point of view:

• The great Notre Dame football coach Ara Parseghian got the best out of his football players by showing them the future not the present.
• “A good coach will make his players see what they can be rather than what they are”.

The carrot at the end of the stick is not the status quo, it’s looking ahead to unlocking your potential.