I worked in television news where your likability is the most marketable asset.

TV stations and networks use what is called a Q Score to determine likeability.

Robin Roberts and Ellen DeGeneres are among the national TV figures who have high Q Scores and local TV anchors, sports and weather personalities are also tested because likeability means everything.

It also means everything to the rest of us.

Tom Brady, the New England Patriot’s star quarterback, is well liked in spite of the fact that he is good looking and has a beautiful wife.  We should hate him, right?

Here is Brady’s secret according to media consultant Randy Lane:

1. Be self-deprecating — “I’m the worst speller on the planet…”
2. Share your inner-dialogue — “I suddenly realized that I looked like a jerk…”
3. Be vulnerable — “I don’t think you ever have it all figured out.” Tom Brady

In short, be humble.

Humility allows people to get to know us and like us.