More research reinforces what we have come to know – that Jon Stewart’s Comedy Central news show is more credible than traditional news channels and journalists.

Is it a stretch to say Stewart is to this generation what Walter Cronkite was during the Kennedy assassination and Vietnam War days?

Why is this?

Fast-moving communications, an infinite number of news sources available to consumers and a fear of telling the truth because journalists and news organizations might be sued. 

Stewart does parody which insulates him against such lawsuits and yet in his comedic presentation of the day’s big stories, he manages to do something that has gotten lost lately.

He is credible because he is authentic.

And authenticity is the characteristic that younger people crave today.

Being the real deal is not hard to do.  It involves not being perfect, not always being right, but being human and having a sense of humor about yourself.

These qualities are the secret to success in news and important ways for all of us to gain the trust of those with whom we come in contact.

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