As a dj and radio program director, it always impressed me how spending 3 to 5 hours alone in a studio with no windows and too small for a mousetrap could make audiences feel like they’re not alone.

Today most radio stations do all or the majority of their programming with voice tracks very often piped in digitally from out of their locale.  Maybe it’s why radio listening is declining among all age groups. I knew a talk show host who did his show lying down on his back – he didn’t have a bad back but a good way to focus on each individual.

So, I’m thinking being alone in a physical location does not mean that you cannot connect with others – the modern version is Zoom or FaceTime.  But the technology is not as important as the frame of mind.

It’s not the physical presence that creates connection — it’s the intentional attention to an audience (even of one), something automation and detachment cannot.

Master communicator Walter Cronkite with audiences in the millions put it like this:  “You don’t talk to a mass audience. You talk to one person at a time.”

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