Bad Bunny, Good Bunny

The popular singer known as Bad Bunny (real name Benito Antonio Martínez Ocasio) doubles down on being yourself:

“Maybe at the very beginning of my career, I tried to pretend I was someone that I’m not, but I learned that that’s the way artists lose themselves …It’s because they forgot about themselves – them as a person – and invented a fictitious personality.”

Courage to be you and not morph into someone you’re not.

Not just for a performer but anyone who loses themselves is playing to an audience they can no longer see.