When we succeed, we want to continue so our tendency is to keep doing what made us successful.

That’s why Victoria’s Secret couldn’t keep up with how women changed, radio stayed the same by doing less to save money and Toys “R” Us went out of business because children changed their toys.

The thing is what usually got us there in the first place was change, disruption but success breeds an affinity toward playing it safe.

Cultivate a propensity for change by doing things differently, thinking differently and acquiring different skills.

Apple changes so they continue to succeed, but they really don’t take a lot of risks – new products (a watch, coming soon glasses), reinventing things (their iPhone is essentially a better camera with each iteration) and making digital life increasingly easy (as Steve Jobs said, “it just works’).

Challenge yourself long before someone else does – that’s the mental version of a workout.

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