For all the talk about empowerment, we often miss the most obvious and best way.

Make people feel something.

We are living in a time numbed by our social media and digital devices where we are struggling to have feelings.

If you’re selling something, make the audience or buyer feel something positive after hearing your pitch. If you can’t identify in a few words what that positive feeling is, they sure can’t.

For families struggling to be closer, identify a feeling and focus on it. If that feeling is, say, safety together work every day to make free expression of thoughts and actions something that is safe to be discussed among family.

If teamwork is more of a name than a solution at work, empower others you work with to feel free to create, contribute and respond. Often the best teamwork comes at brainstorming sessions but once it breaks up, the benefits are lost.

We all have the capability to make others feel something and that is the secret to empowerment.

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