That’s true not only of merchandise and services but ideas and concepts.

If you have a great idea for your team, spend much of your effort into getting them to buy it from you rather than have you sell it to them. 

If you have a daughter or son who could benefit from your wisdom, don’t push it, get them to buy it from you.

Buy-in is everything. 

The control that people spend so much time chasing after is nothing compared to allowing someone to willfully arrive at your way of thinking.

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