The Art of Persuasion

Don’t try to win anyone to your way of thinking – it doesn’t work.

Look for areas of disagreement and actually go there

Show them your heart – facts rarely win people over until the heart is touched

The prize goes to the best listener – not the best or fastest talker

When people feel they are being heard, you’ve done more than anything you can say.

Black musician Daryl Davis hangs out with Ku Klux Klan members and neo-Nazi’s – they’ve given him their robes and hoods and Davis has persuaded many of them to give up the Klan as documented in a recent Nicholas Kristof article here.