Apple founder Steve Jobs wouldn’t let his kids use an iPad (that his company invented) and that “We limit how much technology our kids use at home.”

YouTube cofounder Steve Chen he wouldn’t want his kids consuming only short-form content” because it equates with shorter attention spans.

Microsoft’s Bill Gates, Snap’s Evan Spiegel, and Tesla’s Elon Musk say they limit  their children’s access to devices. The Gates children had to wait until 14 before getting a phone and they banned phones at the dinner table entirely.

Children in the U.S 8 to 18 spend seven and a half  hours a day watching or using screens.

The life of a parent can be difficult but even the folks who fed the digital revolution protected their children from its addictive downsides.

But there is good news rising: 94% of university students now say they want to reduce their phone usage to improve mental health and grades. 70% of adults under 30 are cutting back.  Students who successfully cut screen time in half (from 5 hours to 2.5 hours) saw an improvement in attention spans equivalent to reversing 10 years of age-related decline.

Even current Apple CEO Tim Cook agrees:  “I’m convinced that the more we value our time and our attention, the more we will realize that they are our most precious resources.”

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