Apple CEO Tim Cook has been on the hot seat for taking what appears to be a cautious approach to artificial intelligence – the stock has been punished, doubts exist that they may be left behind in the AI boom yet the company just reported record profits, sold a lot of new iPhones in just one week.  The Apple Watch seemed like a flop until it caught on using a focus on health not time or connectivity.  The popular ear buds were a joke when they came out but they are considered a must have – a new iteration is even better.

So, which is right?  Is it better to be first or best?

Trying hard to keep up, stand out or remain ahead is distracting – it causes mistakes, lost vision of the future and simple answers to complex problems.

Then there is this:  “Speed is irrelevant if you’re going in the wrong direction.” — Mahatma Gandhi

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