Most people are not motivated to give us what we want which is why so much time and effort is spent on convincing others.

The sure way to get what you want is to give the other person something that they want, too.

They’ll tell you if you ask.

They’ll likely do it if you can say it back to them. 

Getting what you want is a trade-off not a demand.

Question:  what would you give to get what you want? 

Prevailing without giving something important to the other person is an exercise in futility – waste of time, money and damaging to relationships. 

What are you willing to do to get what you want without being insincere and manipulative – that is the essence of getting to yes.

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