Now that Tiger Woods is back on top and back in love, Nike, the company that stuck with him through his self-induced infidelity meltdown, is doubling down with an edge.

Nike’s new social media ad features a quote that says: “Winning takes care of everything” along side a picture of Woods sizing up a putt.  Woods is fond of saying that exact phrase.

But there has been somewhat of an uproar over the attitude of this ad as a poor example to children for winning at all costs.  And that disregarding morals seems to be legitimate if in the end you win.

Nike likes to do these types of ads and taken in that context you can make an argument for their effectiveness.

But the real message that winning takes care of everything is not really as offensive as it is just plain wrong.

It’s actually the other way around.

Losing and learning to grow through adversity is exactly the ticket to success.

No one bats 1.000 but dealing with adversity makes us better.  It’s about times at bat.

So a better message, albeit it less edgy is “winning takes care of losing if you grow because of it”.

This is a powerful message for those of us struggling to not become discouraged when bad things happen so feel free to forward this email to anyone who might like to hear that adversity is the step before success.

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