They say there are no originals ideas.
Only the same things expressed in different ways.
If that is true, then more value should be placed on what makes us different from other people instead of what makes us the same. A lesson that should be taught to children and not lost on adults.
What makes us “original” is to be unique.
Authentic.
Able to channel our individual expression into what we do. Unfortunately, it’s a rare workplace that rewards being “you-nique”. Apple does. Google does. Zappos does. Most do not.
So, how to be yourself when it is not always encouraged or rewarded:
- Get to know the voice inside of you and welcome it when you hear it. The most important part of being “you-nique” is to recognize when your ideas, thoughts and actions are different from others.
- Have the courage to express your “you-nique” ideas and thoughts. This is where good human relations pays off. You don’t just bowl people over; you expose them to your unique thoughts by being considerate of their feelings. How To Win Friends and Influence People is a great way to become an expert at human relations.
- Look for the uniqueness in others around you and encourage it. It’s not just good enough for us to be the special person we want to be, we must change the environment for all.
Once you try this, everything you do will be more meaningful and real.
“Always remember that you are absolutely unique. Just like everyone else” – Margaret Mead
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As a person specifically tasked with monitoring mentions of our company on social media for a growing family owned business of three retail stores, I can attest that the process listed above would work. I routinely share messages detailing both the bad and the good with the president of the company, and we do our best to listen to our customers. #6 on your list is crucial, and makes my job and those of people like me much much easier.
I would also add a #8 to your list. If you have had a good customer service experience anywhere, or even a better than not bad experience please consider writing in and sharing that experience as well. For small businesses its entirely possible that it will get shared among the entire leadership team and helps moral in a huge way. By doing this you will be encouraging the business and they will likely try harder than ever to improve their customer service for you & your fellow customers and we all win in that scenario.