Airlines are awful these days. 

And cable operators act as if they don’t care. 

Even your local doctor’s office may be not be immune to this disease we call “consumeritis” or poor customer service.

If you’re like me, you’ve been driven to the brink by people who seemingly don’t care and by customer service that is an affront.

But I share with you a technique I learned that is better, more effective and often leaves the purveyor of bad customer service more responsive and nicer.

It’s built on the kind of good human relations we value but it provides an effective way to stand up and be heard like never before.

1. Write or email the Vice President of Poor Service at the offending company or provider.  Do not call or text.  You can use Yelp and other social media to gain the attention of some companies that keep an employee watching for angry consumers but that’s not what I am talking about here.
2. It doesn’t matter if the poor service company or provider has or doesn’t have a Vice President of Poor Service – more often than not the person on the receiving end will see that your letter gets to precisely the right person – something consumer’s rarely know. 
3. Write “confidential” on the envelope if using snail mail and “confidential” in the email text at the top.
4. Clearly state the problem without attacking the person who screwed up, the company or the industry.  Stay focused.
5. Give the Vice President of Poor Service a reputation to live up to with lines like “you probably value customer service as much as I do but sometimes things fall through the cracks and help is needed”.
6. Clearly state what you want in one line – no more than two.
7. Thank the Vice President of Poor Service for taking the time to read your message or letter and provide your contact information.

Writing to the Vice President of Poor Service has worked successfully for me for many times.

Once my office staff complained bitterly about the Pepsi machine in our cafeteria area that never worked right.  After making many complaints to the Pepsi Cola Bottler in Pennsauken, NJ to no avail, I wrote to the Vice President of Poor Service at Pepsi. 

One day my secretary called me out of a meeting to say that Roger Enrico, then the CEO of PepsiCo, was on the phone. 

Who knew that Enrico himself was the Vice President of Poor Service?  Such letters are usually sent up the chain of command not down as often happens when you go to the top and complain to a CEO.

Enrico proceeded to tell me personally that PepsiCo will not tolerate unhappy customers and he said he told the local distributor to replace the machine and keep it filled and working without fail.  Enrico said to call him if they screwed up again.

Then the local distributor called to apologize and beg me not to call Enrico with any further problems and he provided me with his home phone number.

Can anything that started so bad end so good?

If you have positive experiences like this and would like to share your advice, feel free to comment below and next time you get your ire up, try the 7 steps above as a very effective alternative that gets results.

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