Jeff Bezos, the CEO of Amazon is reviled and admired – sometimes at the same time.

But he didn’t succeed by being stupid.

“Nobody likes to fail… failure, even when you know it’s important and good, it’s embarrassing. It doesn’t feel good. We’re all human. We had a good idea. We thought it was a good idea, and nobody came to the party. That happens. And here’s the great thing, though. One success, one winner can pay for dozens and dozens of failures.” 

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