Do you start with your best material or save it for the end?

Daniel Kahneman in Thinking Fast and Slow says start big by creating a halo effect that makes you more effective.

Speakers (and even professors) sometimes hold back the best stuff until the end and that would be a mistake.

But start with it and your chance of being successful will be improve.

Even at home with children – lectures don’t work because they’ve likely tuned you out before you can hit them with your best stuff.

In presentations, imagine blowing the audience away with the best you have instead of running the risk of losing them until the end.

Especially in the quick paced digital world in which we live in, go big from the start.